whats in a name?

This weekend i got a chance to see friends i haven't seen in a while. Its was fun. We had this short discussion about weird ass car names. I wonder if these big car company execs sit around a table and just start spitting random names out. I've compiled a short list of some of my favorite weird car names: Buick LeSabre, Chrysler LeBaron, Isuzu Hombre, I-Mark, and the Mitsubishi Lancer. These names seem off the wall to me. Maybe the guys who came up with these names were stoned and thought it would be funny everytime a mom of 3 would say "I just bought an Hombre" What a bunch of cool guys.